Logo Design by Evergreen Print

Contemporary solutions for all your printing and design needs.

Tel: (021) 455 5636

Evergreen Printing Cork is an Irish owned company proudly serving all 32 counties.

Logo Design - 5 Things To Avoid

 

Written on Tuesday, 20 August 2013

 

 

1. Too many fonts. Brand recognition is based on memory. Sticking to one font (maximum two fonts) will make your logo easier to remember.

More than two fonts adds confusion to the logo and makes it harder to read.

 

2. Poor choice of font. If the font doesn't complement the icon it will lose focus. If its too similar it will compete with the logo.

Finding the right balance between font and icon is very important.

 

3. Contains stock art. One of the important elements of logo design is uniqueness. Using stock art means that most likely someone else is also using the same image.

There can also be licensing issues and copyright problems. Always make sure you understand and licensing agreements and usage restrictions on the image.

 

4. Over-reliance on colour. Good logos should be effective in one solid colour. It is good practice to design in Black & White and add colour at the end.

 

5. Copying trends. A logo should be unique. Trends should be completely ignored.

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Contact Evergreen today for quotes or with your questions.

Evergreen Print & Design

14 Penrose Wharf Business Centre,

Penrose Quay,

Cork.

 

Tel: 021 455 5636

Email: evergreenprintcork@gmail.com