Effective Flyer Marketing by Evergreen Print

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Effective Flyer Marketing

 

Written on Friday, 09 August 2013

 

How to improve your flyers.

 

Flyers CorkSome people just don't get online marketing. They're not going to visit your website or Facebook page. In order to reach out to these potential clients we have to reply on the tried and trusted method of printed marketing materials. Effective flyer marketing is a cost effective method of getting your brand out there. If you provide a business owner with a beautiful flyer that has a memorable headline and clearly explains why they need your services then you are on a winner. Even if they don't require your services right now, a flyer can be tucked away and ready when that time comes.

 

So how do you get the most out of your flyer? What is the most effective flyer marketing strategy?

There are some basic and effective principals that should be followed;

 

1. The design should be eye-catching and colourful. Use nice, professional photographs and bright colours. Try to strike a balance between a flashy and refined design.

 

2. Don't clutter the page with paragraphs of information. Instead use a short and sweet summary of why they need your services.

 

3. A great headline is more important than your company logo. The headline should be the most prominent part of the design, not your business name. For example a heading 'Cork City's Cheapest Windscreen Repair' is more effective than 'Byrne's Autobody'. You can include you company name and logo at the bottom of the flyer, or even on the back.

 

4. Don't forget about the back. Make use of both sides of the flyer. The back can have a bullet point list of the services you provide, contact emails and numbers, etc.

 

5. Include an offer. Give them a reason to hold onto your flyer. That could be a 'money off' offer or a % discount offer.

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Evergreen Print & Design

14 Penrose Wharf Business Centre,

Penrose Quay,

Cork.

 

Tel: 021 455 5636

Email: evergreenprintcork@gmail.com